Content Marketing in E-Commerce: Checklist and Instructions

In 2013 it was already clear that the content marketing would evolve into one of the most important issues for webmasters and online merchants. Now that we have arrived in 2014, I can only emphasize once again that this statement.
In this article I will show you what technical requirements should meet your blog. Then I show you how topics and selection as well as the actual writing articles in my own marketing strategy looks like.

Why Every online retailer should deal with the issue of content marketing?

As the owner of an online company, it is your job to create useful and targeted content in connection using effective web marketing strategies. If you do this correctly, you can benefit from a positive cost-benefit ratio:

Brand image

When you create custom content for your product pages, you can independently manage each product. These types of content are often descriptive. Each word implies a argument on the fact to sell the product and thus generate revenue. If you write articles for a blog, you can use your products the right light, write product reviews and shape your brand through their own personal style.

Conversion rate of offers

Later in this article you will learn later how to write content that can make your online store more attractive and increase your sales.

Customer loyalty

If you have great product that attracts certainly at one or two new visitor who will follow your blog via RSS or social media. The more subscribers you have for your blog, the more customers you win for your online shop.

SEO

The reason why you ever write an article is, plain and simple fact that you want to appear in search results for certain keywords appear near the top. This allows you to attract more visitors on SEO in your online shop. Good content also going to benefit from external and internal link building help:

• If you write your content accordingly, you create so external and natural links that point to your website - for the SEO that is optimal. 
• If you write new articles, You can insert links that point to your product and category pages. These anchor texts you optimize best so that they improve your SEO results yet. 

Matt Cutts of Google is convinced that you can do it

Social Media

There are social media that you can use to your advantage Finally. Great content on your page can spread quickly here and so may provide a very short time for thousands of new visitors to your online shop. To also keep also happen to people in a good mood, which already follow you.

Technical Requirements for Content Marketing

I hope that I could convince you of the importance of content marketing and want to learn a lot more about this topic now. However, before we get started with writing, let's go briefly over the technical requirements to be met by shopping online.

A working blog

"It's obvious," you say? That is, of course, but if it comes in addition to the online shop to have a working blog, the whole thing might not be so easy. The first thing you should ask yourself: Does the blog under the same domain name as the URL are subfolders, are moved to a subdomain or do I need an entirely new domain name? Within the SEO community one is with regard to the choice of a domain for a blog not quite sure, but if you ask me, then I would place the blog always as subfolders under the domain name of your online store.

Set up Google Authorship right in your G+ account

It is less about social media, but more to SEO. If you link your blog with G+ Authorship, your profile picture will be displayed directly on the search results page of Google. Other useful information can be found here: " Setup Google+ Authorship ",
I have created a direct link to the search results page of Google, as the probability that you click on a link with a profile picture, is very high. This shows how important it is that your Google+ Authorship is properly set up.

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Buttons for social media

Why leave a great contribution if your visitors are not on the "Like" on Facebook or can click the +1 button on Google+ button and have no way him on Twitter or add it to your board on Pinterest? With buttons for social media, your articles can spread quickly. Do not use them no way out!
You might be wondering where to place these buttons? In order to optimize the sharing in social networks, I place it always twice - at top and one at the bottom of a page.
course I'm assuming that you have already created in each of these networks a profile for your company. Should not be the case, place best equal to one when you are finished with this article.

Newsletter

What if your visitors wanted to email newsletters inform about your new products? Use of newsletters you can attract a lot of visitors to your blog or in your online shop. I personally think that every online retailer should also think about marketing strategies by e-mail, but I will write again at some point a separate article.

Web analytics

If you have loose-once with the content marketing, you should also measure how successful your content, what number likes and comments you get ... how many people have read your blog entries ... how many visitors have come across your blog on your product pages ... you know what I mean. This is not necessarily about "Big Data", but these figures may prove well as very useful.
using web analytics, you can measure the ROI of your content marketing strategy. You can also understand the behavior of your visitors in terms of your content better and try new strategies in your next article.

How do I write an article? Instructions.

Now you are ready and you can start writing. Think thoroughly beforehand about what you want to write.

Take a moment to answer these three questions:

1 Which product do you want to present?
2 What needs fulfilled this product?
3 Who is the target audience for such a product? Can you describe the target group in more detail?

Very good! The goal of your article, you already know:

• You want to make your product more attractive for visitors and generate as many clicks and orders. 
• you want it to be shared as often as possible: Like / Tweet / +1 ... 
• You want to have as many visitors your blog Subscribe: RSS or Newsletter 

They also have a clear idea of your target audience and their needs, which satisfies the product. Try to really keep in mind who would buy your product most likely. Once you understand your target audience, you can sell her something.

Begin with the heading

A good headline is already half the battle. If it is convincing, then click on it and visitors read your blog entry. If you need some help with the headline, then read this article but simply by Jeff Bullas. You'll find great advice about content marketing

And how exactly is her article together?

• Text Only? 
•  text and images? 
•  text, images and videos? 

The more interesting your article, the better. Nowadays, nobody reads an article, it may not have appealing picture is included. In your article at least texts and images should be included.

Detached videos you could stand out from the crowd, but you should always keep your goal in mind. In many cases, videos can be very useful, but not always. It is possible that your visitors look at your record on your smartphone or in the office - here is not always easy to watch videos. Therefore I would suggest to include whatever relevant texts and images in addition to videos.

How long will the contribution be? How users read on the Internet?

As for the length, there are no rules. In my opinion, an article should contain all necessary information, without completely digress.
Playing with my article, I am now loosely over which 1000 words mark, and if you read this paragraph, I guess some of you up to this point everything have read. I do know that this is rather the exception. Most visitors fly over only content and jump directly to the sections that they really care. Just read this article once from Slate about how users read on the Internet .

Check this checklist before you publish your article

At this point I would like a very helpful book like Gerry McGovern   mention: " 6 Cs of the Killer Web Content ". Before you publish your articles, ask yourself these six questions. I always pay it to go through these six questions when I read my article again finally.
1 Anyone interested in this?
2 If the article is written interesting?
3 If the article is well written understandable?
4 Is the item complete?
5 If the article is accurate?
6 If the article is correct?

Another question I ask myself is:

- "What value does this article my visitors?"

You have written a great article? Then share it with us!

Now that you have published your article, you can share it with the right people at the right time - mainly in social networks and newsletters. I'm sure you when and how to share content on Twitter, Facebook, etc. will find plenty of articles and information about. However, keep in mind that you also need to try yourself with your fans and customers different approaches.

Successful or not? That is the question here.

Once your item is on line and was divided everywhere accordingly, you should analyze your web analytics tool perform. In social media, you can see the results pretty quickly. SEO results can take weeks or even months after the release of your content to evaluate properly.
matter what is the result - you never take it personally, you are always trying to think analytically as possible and keep only the strategies that proven to work. When you analyze your results in detail, you can improve your skills as a writer and use this knowledge.

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So are you ready to get started with your own great new products? Then you hit the keys!
Do you have questions? Write a comment below.