Google AdWords includes in its updated guidelines from the application of pornography. The network had announced the change relevant customers in June. No more advertisements are accepted Since this week that "explicit depiction of sexual activities" promote the - and the prohibition is expressly "not limited to hardcore pornography".
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The ban on advertising for explicit sexual content affects all countries, as early as March in Google's advertising policy change log announced. Google explained it as an "effort to improve the user experience with AdWords running". A Google spokesman told CNBC also that there had been for some time limitations on permissive content. We therefore assume that the advertisers have been looking after other advertising channels.
From the affected industry insiders, however, to hear different. "I was completely surprised," said CEO Theo Sapoutzis example of AVN Media Network. "I was one of the first advertisers in AdWords in 2002., If something has been for 12 years not touched, then expects you not with such a sudden change."
About AdWords advertisers can turn ads on Google and the Google Network. They appear according to the selected keywords also appear next to search results. The Internet company is still heavily dependent on its advertising revenue, in the fiscal first quarter of 2014 accounted for $ 13.8 billion, which is 90 percent of its total sales. The Internet company continues to invest in other forms of advertising and especially video advertising. Last month, it took over mDialog a start-up that specializes on bringing video advertising in a variety of devices.
Even before the AdWords amendment forbade Google the users of its Blogger platform any "monetization of content for adults", which also amounts to a ban on advertising in connection with sexually permissive content. Earlier this year, modified it also its developer guidelines for Google Play and passed the rule to "sexually explicit material" close. Minors should be better protected from pornography.
All these restrictions do not alter the fact that terms such as "porn" and "sex" in the Google search with most frequently are represented. Meanwhile, however, conjectures come to that Google might banish relevant content also from the search. "The question is now: Are they also in their search results to block explicit content" CNBC quoted to a specialist lawyer for the sex industry. A Google spokesman avoided a position on this issue.
From the affected industry insiders, however, to hear different. "I was completely surprised," said CEO Theo Sapoutzis example of AVN Media Network. "I was one of the first advertisers in AdWords in 2002., If something has been for 12 years not touched, then expects you not with such a sudden change."
About AdWords advertisers can turn ads on Google and the Google Network. They appear according to the selected keywords also appear next to search results. The Internet company is still heavily dependent on its advertising revenue, in the fiscal first quarter of 2014 accounted for $ 13.8 billion, which is 90 percent of its total sales. The Internet company continues to invest in other forms of advertising and especially video advertising. Last month, it took over mDialog a start-up that specializes on bringing video advertising in a variety of devices.
Even before the AdWords amendment forbade Google the users of its Blogger platform any "monetization of content for adults", which also amounts to a ban on advertising in connection with sexually permissive content. Earlier this year, modified it also its developer guidelines for Google Play and passed the rule to "sexually explicit material" close. Minors should be better protected from pornography.
All these restrictions do not alter the fact that terms such as "porn" and "sex" in the Google search with most frequently are represented. Meanwhile, however, conjectures come to that Google might banish relevant content also from the search. "The question is now: Are they also in their search results to block explicit content" CNBC quoted to a specialist lawyer for the sex industry. A Google spokesman avoided a position on this issue.